Privacy Policy

1. Introduction

This Privacy Policy explains how Coffee Shop Academy LLC (“we”, “us”, “our”) collects, uses, and protects your personal data when you interact with our website, register for webinars, join our communication channels, or use our services.

We process personal data in accordance with the General Data Protection Regulation (EU) 2016/679 (GDPR).

This policy applies to our website, landing pages, webinar funnels, and communication channels (including email, SMS, and messaging apps such as WhatsApp).

2. Data Controller

Company: Coffee Shop Academy LLC
Address: 8 The Green, Dover, Delaware, USA
Email: bogdan@coffeeshopacademy.eu

We act as the data controller for your personal data.

3. What data we collect

When you interact with us (e.g. register for a webinar), we may collect:

a) Identification data

  • Name

b) Contact data

  • Email address
  • Phone number (including WhatsApp-enabled numbers)

c) Professional & contextual data

  • Occupation / business status
  • Answers provided in forms or questionnaires
  • Interests related to starting or growing a coffee business

d) Communication data

  • Messages sent via WhatsApp, email, or SMS
  • Interaction with webinar content (attendance, clicks, engagement)

e) Technical data

  • IP address
  • Device and browser information
  • Pages visited and actions taken on our website

4. How we collect your data

We collect data when you:

  • Register for a webinar
  • Fill in forms on our website or landing pages
  • Join our WhatsApp group or communicate with us
  • Receive and interact with emails or SMS messages
  • Purchase or express interest in our programs

5. Legal basis for processing

We process your data based on:

  • Consent
    When you opt-in to:
    • webinar registration
    • WhatsApp communication
    • SMS reminders
    • email marketing
  • Pre-contractual / contractual necessity
    To evaluate eligibility and provide our services
  • Legitimate interest
    To improve our services, analyze performance, and prevent abuse

6. How we use your data

We use your data to:

Webinar & funnel operations

  • Register you for webinars
  • Send reminders via email, SMS, or WhatsApp
  • Provide access links and updates

Communication

  • Send important information related to your registration
  • Follow up after the webinar
  • Respond to your inquiries

Marketing & offers

  • Send relevant offers (e.g. courses, programs, promotions)
  • Share educational content and updates

Improvement & analytics

  • Analyze user behavior to improve our funnels and content

7. WhatsApp & SMS communication

By providing your phone number and completing registration:

  • You agree to receive messages via WhatsApp and/or SMS
  • Messages may include:
    • webinar reminders
    • access links
    • follow-ups
    • promotional offers

We use third-party providers (e.g. Twilio, WhatsApp Business) to deliver these messages.

You can opt out at any time by:

8. Email marketing

We may send emails including:

  • Webinar confirmations and reminders
  • Educational content
  • Promotional offers

You can unsubscribe anytime via the unsubscribe link or by contacting us.

9. Who we share your data with

We may share your data with trusted service providers such as:

  • Email marketing platforms
  • SMS providers (e.g. Twilio)
  • Messaging platforms (e.g. WhatsApp Business)
  • Webinar platforms (e.g. Zoom)
  • Analytics and tracking tools

All providers are required to process data securely and in compliance with GDPR.

10. International data transfers

Your data may be processed outside the EEA (e.g. USA).

We ensure appropriate safeguards such as:

  • Standard Contractual Clauses (SCCs)
  • GDPR-compliant providers

11. Data retention

We retain your data as follows:

  • Webinar leads (no purchase): up to 30–90 days
  • Clients: up to 5 years
  • Marketing data: until you unsubscribe

We may anonymize data for analytics purposes.

12. Data security

We implement:

  • Access control restrictions
  • Secure storage and backups
  • Encrypted data transmission where applicable

However, no system is 100% secure.

13. Your rights

You have the right to:

  • Access your data
  • Correct your data
  • Request deletion
  • Restrict processing
  • Object to processing
  • Data portability
  • Withdraw consent at any time

To exercise your rights, contact:
bogdan@coffeeshopacademy.eu

14. Automated decision-making

We do not use automated decision-making or profiling with legal or significant effects.

15. Updates to this policy

We may update this policy at any time. Changes take effect upon publication on our website.