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4 decisions that decide if your coffee shop makes it.
The exact framework I’ve used to help open 110 coffee shops across 8 countries — distilled into one guide. Made in the wrong order, these four decisions sink most shops before they open the door.
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Used by 1,200+ future owners
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Coffee Shop Academy
The Coffee Shop Blueprint
The Coffee Shop Blueprint
4 decisions. 1 system. In the right order.
01
Financial
Know your daily target before you spend a euro.
02
Concept
Structure before aesthetics. Always.
03
Marketing
Proximity beats algorithm.
04
Location
Validate. Don’t just look.
Profitable Month 1
110 shops opened